Well...got new cold start cable (it's not really a choke) in with zero issues (except for making another blood offering through the chassis access hole in the cockpit...). This is what I did...
1. Remove the inner cable from the new sheath (carefully...don't want to kink or start separating the strands at the cut end...), and put aside.
2. Remove the old cable assembly from the carbs and the mount under the armrest. Toss in the bin.
3. Push the new sheath in through the front mount, slip the lock washer and nut over the sheath, and thread the sheath through the backbone out the back, tighten the nut down on the cockpit side,
4. Go into the front of the engine room, making sure the cable misses the pulleys and belt, and gently pull the end up along the passenger (right) side. Now, the universal fit cable assembly that Ray sells is meant to be cut to length. So, keeping a nice sweeping arc out of the chassis bulkhead (and supporting it with an adel clamp set on the cross-tube where the catch can would normally be) down to the front carb. I used a dremel with a cut-off wheel to cut to length (using a set of dykes would crush the sheath), and then ran a needle file through the cut end to clean up any swarf.
5. Threaded the lightly lubed (I use LPS #2 from my days in an aircraft maintenance hangar...) inner cable through the sheath and out the other side in the engine room.
6. attach the cable to the clamp in the front carb, ensure the inner cable is pulled back all the way, and thread through the cable attach fitting on the cold start lever and tighten down the capture nut, leaving an inch or so past the fitting, again, using the dremel, cut off the excess inner cable.
7. Check operation. Pretty basic but still good to check that it works both all the way out (and the capture nut is tight) and all the way in. (Just a note, you never set a cable up so that when you push it all the way in, the knob bottoms out on the ferrule; leave a little gap so that the controlled lever is at its stop, not limited by the cable bottoming out. Just how I was taught when restringing control cables in airplanes...
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Done. Now, on to the throttle cable. I'm thinking of leaving the existing sheath in place and just replacing the inner whilst lubing as I did with the cold start cable so I don't have to pull up the carpet on the driver side for now. I'm going to ruminate on it a bit.