Hi Jeff,
I'll start off by assuming as you're in the UK you have the single circuit master cylinder ? If so, then replacing it with another isn't that difficult but you do need good access from underneath the car and it's easier if you remove the closing plate between the chassis and front bodywork. Trying to do it with that sheet of steel in place is possible but just makes life harder because it's quite close to the steering rack.
Before changing the M/C it's worth checking that you have got all the air out of the system. On the Europa, even single circuit, you have a lot of brake pipe and it's going from low-high-low again, so getting all the air out isn't always easy. If you have a pressure bleeder or a helper then it's ok, but single handed it can be tiresome.
Some folks do a "bench bleed" on the master cylinder before fitting it. As yours is on the car that's not an option (and I've never bothered with the single circuit one either) but you could ensure the M/C is air free by removing the feed to the servo at the servo end and bleeding through. That's higher than the M/C so you should get air bubbles out fairly easily.
If you've still got no pedal or improvement after that then personally I'd start from the M/C and trace through. Remove the outlet and drop in a bleed nipple which means the only thing in the system is the M/C and it's seals. If you can't get that rock solid with the bleed nipple or you are seeing fluid loss then I'd just replace it. You can rebuild, but the single circuit ones are so cheap it's not worth the effort.
If the M/C checks out solid with no leaks then I'd go through the system one connection at a time. Unconventionally I'd ensure the servo is bubble free by cracking the outlet connection with the system under pressure (with a rag around it to catch the fluid) and after that it's just plodding round until you find where the air is trapped.
I'm sure many of us have struggled to get a solid brake pedal at some point so don't get too down about it. I've certainly had problems, sometimes the job goes perfectly, sometimes I'm at it for a day or more.
cheers
Brian