I don't see it as a very meaningful article. It's not as though he made any attempt to do a comprehensive survey before he made his picks. I think he was mostly wanting to show off his clever prose writing.
About the Imp he says: "a British heap that isn't quite a sedan, isn't quite a hatchback, isn't quite a wagon and isn't even close to attractive." And with respect to the Matra, "We cannot even begin to imagine what went wrong with the Matra 530, because designing a car this ugly has to be an act of willful malice." LOL, right? I don't recall seeing an Imp. Probably have, but the design isn't noteworthy enough to my eye that I would remember, and they weren't something I grew up with. Certainly not one of the "The ugliest", I'm sure.
And then he has the gall to include the Zeta sports in the list! Who the hell wouldn't want one of those?! Way cool! (There's something about the stance of it though...it appears that one's feet should stick out the bottom to make it go.)
I'll give him credit for those American behemoths on the list. I thought that they were ugly in the day, when I was about 5 or 6, and they still are today. What on earth were they thinking?
...and he must not have realized that the Europa is a veritable babe-magnet, as can be seen above.