The EarthX batteries are a lithium iron phosphate (LiFePO4) battery, which is a different chemistry than the batteries used by Tesla (LiNiMnCoO2 I think). The energy density is a little lower, but it's significantly safer (1). In addition EarthX include a battery management system (BMS) on the battery, which in their words
"protects the cells from over discharge, over charge, short circuit, temperature, plus cell balancing to ensure charge levels are equal". Most other brands selling LiFePO4 starter batteries don't include the BMS and are therefore cheaper.
EarthX sell their starter batteries for aircraft, ATVs, motorcycles, scooters, race cars and snowmobiles. Batteries for snowmobiles must be able to accept a charge in cold weather. But then I suppose aircraft batteries have to cope with a range of temperatures too.
What I would like to know is why EarthX and other sellers of LiFePO4 starter batteries don't market them to weight conscious road car owners. I guess it's a regulatory issue rather than a practical one.
Edit: I just found their FAQ (2) - it sounds as though cold weather isn't a huge problem, but you must have a charging system that will regulate the voltage between 13.8-14.6V, or you could damage the battery. Older cars and motorcycles might not have well behaved charging systems, so not recommended without upgrading the charging system.
(1)
https://www.fire.tc.faa.gov/pdf/TC-16-17.pdf(2)
https://earthxbatteries.com/faqs